SALT. Optics Comes to St Louis only at The Eye Bar!

SALT. Optics is Coming to St Louis exclusive to us!  We met with Joe, one of the founders and owners of SALT. He told us he was waiting around for us to finally commit to SALT. as a brand and bring it to St Louis. Joe has been following The Eye Bar for some time and could tell he wanted to work with us since we seemed to share so many core values as companies.  After talking for some time, we decided to work together!

This line of fine eyewear is sophisticated, classic, timeless, and is hand-made by the finest craftsman in Japan. You may have seen it at other fine eyewear boutiques in Chicago, New York, or L.A.  We are extremely happy to bring SALT. to our store adding this fantastic, independent, and classic eyewear to collections that you can only get at The Eye Bar in St Louis. If you like Oliver Peoples, Paul Smith, Sama or Robert Marc then we have no doubt you will love SALT. Prices range from at $325 - $400. Check out a few images below and see what SALT. is all about!

from their website!

I just read this article about a nightmare experience regarding decormyeyes.com and buying frames online. What an amazing article! I have been researching companies that sell frames online to see what customers are looking at out there.   The article really pointed out that the company behind the website is just a guy in a house who doesn't have any relationship to the brands he sells on his website.

He merely finds them somewhere else, like Ebay, and sends them to his customer. No warranty and no service after the sale.  He's like a drop shipper middle man.  The craziest thing is he doesn't care at all about his customers since there will always be more and the negative reviews actually boost him on google search! I only see a small savings on the frames if any compared to an insurance or sales discount.  Insane! The good news is that nearly none of the brands they "sell" online do we sell at our store since nearly all of them are junk made in China!

So if your looking to save a few $ by buying your glasses online. Be extremely cautious and think seriously about what you are really saving. No warranty. Usually no returns. No service. You have no idea how "old" the frame is. Plastic frames dry out over time, become brittle and can be damaged easier. A small savings today can actually cost you a lot more later.

Heres a link to the article from the New York Times.  I promise that no one affiliated from The Eye Bar will ever call you at 3am! ;)

http://www.nytimes.com/2010/11/28/business/28borker.html?_r=1